Digital Marketing Strategy
From a strategy standpoint whether or not you are on page one of Google or not, whether you are an option, how many impressions you are getting and how many are actually clicking on your link (click through rate) are all factors that determine whether or not you are in it to win it. Other factors include bounce rate and conversion rate. In order to improve your conversion rate you need to fill your website with buttons that urge your customer to take action now. No clear calls to action and conversion tools means that those visiting will visit your site to gather information but make their purchasing decisions elsewhere.